WHAT IS ON PAGE SEARCH ENGINE OPTIMISATION?

Do you want to know the process of optimising your website or blog perfectly to drive more traffic? Creating articles and post keyword-targeted can help you get on the top of various search engines like Google. You can rank on the top with the right SEO strategies.

There are two factors in SEO, such as:

• On-Page SEO
• Off-Page SEO

Today, in our post, we will discuss everything about On-page Search Engine Optimisation and see how it works for your website or blog post. It also includes some great strategies to optimise your web page for more engagement and leads.

What is on-page search engine optimisation?

It refers to optimising the website or all web pages with an objective to rank on the top of search engine and engaging more organic traffic to your website. The website will be optimised with factors like Sitemap and permalink structure.

The content and source codes are also optimised which includes adding quality web page content, proper headings, unique blog posts, adequate placement of keywords and other key factors.

Why On-Page SEO is Important?

When search engines like Google looks to your website, it considers a ton of factors. On-page SEO in a web page depends on both content and source code as mentioned above.

If your site or post is loaded according to the Google algorithm, then your site rank higher on SERP. According to the Google Panda Algorithm update, content is king and you have to create unique, high-quality and engaging content in your site. Do not over stuff keywords because it can affect your site ranking.

You can follow the right on-page optimisation strategies in your website and rank up high on search engines.

Top On-Page SEO Techniques for High Ranking

Below are some of the great On-page optimisation tricks that will help you optimise your blog.

1. Meta Title

This is one of the important factors that you should consider while optimising your website. Create engaging, optimised and unique title to attract more people. The more clicks on your posts will help you get higher ranking.

Make sure you use targeted keywords and phrase at the beginning. Do not forget to add keywords in the title for more organic traffic.

Tip: Do not exceed your title length more than 60 characters.

2. Permalink Structure

It is important to display your URL in the best possible way by adding targeted keywords. Avoid using special characters, brackets, commas and symbols in your URL.

3. Heading Tags

Use heading tags to make your headings and sub headings visible. It is vital to use h1 to h6 headlines tags from hierarchy in source coding. Do not use more than one h1 tag for your main page title. Apart from this, do not use more h2 and h3 tags as this could affect your rankings.

4. Keywords

It is good to use main keyword once in your first paragraph  and again in the last paragraph while writing a post. Do not put it forcefully because it is against the Google algorithm. Using too much keywords can cause affect the ranking of your site

Conclusion

Improve your search engine ranking by opting the right on-page optimisation techniques. Hope, this article helped you in optimising your web page and posts according to Google algorithm.